Essentials Magazine released this week onto the iPad and wow what a fantastic first edition!  Essentials Director, Jamie Durrant rang up Oomph a few short weeks ago to investigate our platform and see how it comapred to some of the other global publishing platforms.  Jamie quickly signed up to be an Oomph Self Service customer – meaning that he used our LearningHQ to teach himself how to use the Oomph platform.

The magazine compliments gorgeous photography and words with clever interactivity, including music exclusives, mouth watering recipes and hotel reviews. Yes I do want to go back to New York!  Jamie has quickly introduced interactive advertising into the magazine which helps drive additional revenues for this exciting new magazine. Apple were also impressed and have featured Essentials in their Travel section on the Newsstand.  Apple have recently introduced sub categories in the Newsstand making iPad magazines a lot easier to find.

You can download Essentials Magazine here.

See Media Release Below.

ESSENTIALS MAGAZINE LAUNCHES NEW IPAD MAGAZINE

It’s an absolute revolution, and one set to save the independent publishing industry – Jamie Durrant, Director of Essentials Magazine.

Victorian based publisher Essentials magazine has launched its debut iPad magazine internationally. Essentials (express) was developed to take advantage of the New iPad Retina display with what director/editor Jamie Durrant calls “super high resolution” food and art photography.

“It’s an absolute revolution, and one set to save the independent publishing industry,” says Durrant.

Essentials, a much loved culture and arts magazine has been read by up to 2.4 million food and art savvy tourists over the past 6 years. Previously distributed as a 70-page hard cover glossy to food and wine touring regions including Canberra, High Country Victoria, Melbourne and Yarra Valley, Durrant says Essentials will remain in print; however is now capable of growing to meet its new international iPad audience.

The magazine was founded in 2006 to promote the then, less known businesses in Victoria’s High Country. It’s a trend that has continued and Essentials has grown a reputation for unearthing new food and cultural experiences. With the iPad edition, Durrant has expanded this view further with articles covering destinations from New York to Bali, while retaining its strong local appeal.

“Essentials is a photographic degustation,” says Durrant, referring to its rich visual content. “As a child, I had a strong interest in photography and publishing, and have strong memories of flicking through a huge pile of National Geographic magazines that my father (realist artist Ivan Durrant) had collected. I think my love for photographic composition started there, and over the years developed from hours spent pouring over collections of images taken by Ivan, as visual references for this paintings.”

“The last 18 months has been incredibly difficult for independent publishers, particularly ones such as ourselves who rely on advertising revenue from local small businesses. For the first time we are able to compete with major magazines. We are no longer limited in page space by cost and are now guided by our own creativity – a desire to work hard to produce a compelling product. I think we’ve created the perfect launch issue – it’s a dream come true really.”

Made available to 1.13 million Australians and 35 million iPad owners world-wide, via the Apple App Store, Essentials (express) is one of the first Australian independently published magazines to take advantage of the new iPad’s technology.

“It’s a serious breakthrough,” says Durrant, ‘both the Australian software developers (Mogeneration) and Apple – they’ve finally got it right”.

It was only a little over a month ago that Durrant heard about Sydney software developers Mogeneration and their Oomph publishing platform, which has helped major magazines such as Gourmet Traveller and Qantas digitally launch on the iPad. Within hours Durrant began producing a digital magazine edition, taking advantage of Oomph’s beautifully smooth swipe navigation and high resolution multimedia components such as in-page video, sound and digital galleries.

Essentials (express) Magazine, has a strong arts based content, and includes several HD digital art slide galleries built into articles, including stunning previews: Fred Williams – Infinite Horizons (NGV), Grace Kelly – Style Icon (Bendigo Art Gallery) and The Benalla Art Gallery’s impressive Ledger Collection. Also featured is an ‘in-cover’ music single release of Melbourne rock musician Davey Lane.

“I don’t believe that print is dead, but I’m totally convinced that the new release iPad with the Retina display is a game changer for presenting art. If a $560 base model iPad can outperform all of our expensive graphic design monitors, it’s only a good thing for the general public. If people cannot manage to get to the art galleries, we’d doubt they could find a better way to see art than via our new magazine.”

Essentials (express) Magazine is now available in the Apple App Store Newsstand for $2.99 single issue. Direct App download link.

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It’s Internet Week in NYC and Oomph is there.  Oomph can be found in The Garage at the sold out APPNATION NYC  event alongside other emerging developers and mobile entrepreneurs.  Keith Ahern, CEO of Oomph and Erica Van der Walt, Head of Design will be there showcasing some of the best apps powered by the Oomph tablet publishing platform.

Head along and say hi to the Oomph team to  more about how to create stunning media apps on the iPad and other devices. If you’re in New York and would like to organise a meet up  - please email Lisa@OomphHQ.com to set up a time.

APPNATION NY Overview

APPNATION is thrilled to return to New York City with an exciting two-in-one conference event featuring the 2nd Annual APPNATION NYC Conference & Demo (all things mobile apps) combined with launch of our inaugural APPNATION TV 3.0 Summit, an timely new conference exploring all things connected TVs, TV apps, Over-The-Top (OTT) applications, and Social TV.

What is The Garage?

Back by popular demand, The Garage at APPNATION NYC is a dedicated zone in our exhibit area that exclusively features young, emerging developers and mobile entrepreneurs from leading incubators, accelerators, and universities from around the Northeast and from across the country. Those selected for The Garage will receive a complimentary demo pod to showcase their innovations as well as a full conference pass to the APPNATION NYC + TV 3.0 Summit event. We are focused on showcasing developers and mobile entrepreneurs that are developing applications, products, an services that are particularly relevant to media companies, advertisers, retailer and other commerce companies and leverage emerging mobile, social, and connected TV platforms.

Network Digital Solutions and Oomph Sign Partnership Agreement

Australia’s leading magazine distribution and subscription management company has signed a deal with Oomph – a leader in the digital publishing market. This will provide their clients with a world-class digital publishing solution to sit alongside their physical distribution.

Network Digital Solutions, the digital services arm of Network Services, and Mogeneration/Oomph have signed a partnership agreement that will widen the reach of the award winning Oomph platform.

Network Digital Solutions can now offer its client’s title branded app development through the Oomph partnership thereby tapping into what is a growing revenue stream for publishers. Niall Murphy Group General Manger, “This agreement strengthens our digital offering to publishers; we can now offer a fully interactive app experience in addition to our existing capability as provided through the Magshop app.  We are continuing to innovate in this area and will shortly introduce some additional capability in the next few months”.

Keith Ahern, CEO of Oomph “We are excited to be working with Australia’s largest magazine distribution company.  Digital is becoming a vital element of the publishing industry and this partnership gives Australian publishers a simpler and more effective digital distribution strategy.  We actually expect to see more of these types of partnerships forming worldwide”.

The Oomph digital publishing platform allows publishers to create world class magazine and media apps on the iPad.  The platform is packed full of easy to use features including social media integration, rich page interactivity, embedded video and photography, e-commerce animations and more all with no coding required.  Oomph apps come with rich analytics allowing you to track, optimise and ultimately monetize your digital content.

For more information contact

Lisa Walton Marketing Director Oomph

Lisa@OomphHQ.com 0414209520

About Network Services Company

Network Services is Australia’s leading magazine distribution and subscription management  company, providing unrivalled effective and efficient solutions to domestic and international publishers.

Network Services is a division of ACP Magazines, Australia’s largest magazine publisher. ACP Magazines is a division of Nine Entertainment Co.

About Oomph

Oomph is the flagship division of Mogeneration, named after the innovative Oomph digital publishing platform for tablet devices.  Oomph powers over 100 titles on the iPad including ACP’s Gourmet Traveller and Australian Women’s Weekly, Haymarket’s PC & Tech Authority and FourFourTwo and StreetPress’s iPad only magazine Three.

More information about Oomph, Simply Smart Tablet Publishing can be found at www.oomphHQ.com

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Three new Oomph powered iPad magazines claimed top spots in the Apple Newsstand over the weekend.

NRMA’s Open Road magazine , AFL’s The Record and Focal Attraction’s Encore magazine were selected by Apple as “New and Noteworthy” iPad magazines.

The Open Road Magazine is free to members or available on a one year subscription. The app includes added functionality including videos, social sharing, live updates, additional content and the ability to instantly enter competitions and send feedback to the editor. Plus they’ve launched with a competition where you could WIN 1 of 100 $50 iTunes gift vouchers when you download the app and then enter online.

The AFL’s The Record launched last Thursday with the first issue available as a free download – covering 100 years of the game. A must for any diehard AFL fan. This magazine has been in circulation for 100 years so an important time for them to make the move to the iPad. Read more.

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Big news for all the AFL supporters out there.  The iPad magazine version of the AFL Record is now available and very proudly powered by Oomph. The Record took pride of place in the Apple Newsstand this morning.

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Today Adelaide University launched their e-Science magazine on the iPad  - aimed at encouraging school students to study science at University.

Here at Oomph, we were first introduced to Adelaide University when Professor Bob Hill spoke at the Tablet Wars event we held with AIMIA last year.  Professor Hill was a passionate about using technology to attract new minds to science and set up a program where all first year science students were given iPads – he wanted to make information accessible to all.  We are thrilled to have worked with Professor Hill and e-Science editor Melanie Bagg to create the iPad version of this magazine.

The iPad version contains everything you’d expect from an Oomph powered iPad magazine including social sharing (twitter, facebook, email) embedded videos, animations, page swaps, slide shows and more. The university is passionate about listening to their students and have put feedback options on every page allowing the reader to continue to influence the future of the magazine.

We wish them well and look forward to working closely with them over the next few months.

Interactive magazine to promote science

As featured in AdelaideNow.com.au Picture credits: Urrbrae Yr 11 student Taylor with the new iPad e-Science app, which can be used in the classroom or out in the field. Picture: Tricia Watkinson.

THE University of Adelaide wants to encourage more school students to consider studying science by relating classroom activities to careers in the field.

As a result, today the university is launching e-Science, a free interactive magazine available on the iPad and web.

Faculty of Sciences executive dean Professor Bob Hill said he had heard some teachers were using the 10 Big Questions that the university’s science curriculum was based on and wanted to find a way to support them.

Urrbrae Agricultural High School science teacher Ann-Louise George said: “I think a lot of the kids don’t see themselves as being scientists, just in a lab mixing chemicals, but this deals with physics, chemistry and biology and will show them all the different types of jobs associated.”

You can download the app from iTunes

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We have always driven Oomph forward based 50% on listening to customers and 50% on our strong opinions on where this industry is going.  This leading and listening has helped us create one of the the  best tablet publishing platforms out there.

Highest average iMonitor ratings

Australian iPad apps score very highly on the McPheter’s iMonitor global app rating system. Many of which are powered by Oomph. In fact, of all platforms that publish more than 20 titles, Oomph has the highest average rating. This means Oomph apps consistently make good use of rich interactivity,navigation and stability.

This didn’t go unnoticed by many of the publishers that I met on my visit to New York.  In particular, they were very impressed with the quality and interactivity of Oomph iPad magazines.  I went to NYC half expecting to get lost in the noise but instead there was lot of interest and it was great to hear praise heaped upon the Oomph powered titles.  Several big name US publishers are now trialling Oomph for both magazines and one-shot apps.

The shelf life of tablet magazines and the new iPad

I was in New York when the new iPad was launched.  I bought mine at Grand Central station which is a giant Apple store with a train station attached.  Despite having a great relationship with Apple we did not have any early access to the new iPad.  We were very happy to see that ALL Oomph content looked fantastic on the new iPad.  In fact our first Oomph iPad publication – the June 2010 issue of Gourmet Traveller from ACP looked fantastic on the new iPad.  The text was rendered at the full resolution of the new iPad.  In other words, Oomph content has a long digital shelf life and apps do not need to be optimised for the iPad,  it already is.  There is still work to be done to make the app optimal on the new iPad and we will be releasing app updates beginning this month.

In the next few months you will see many exciting developments for oomph including Oomph for iPhone, Oomph Live, OomphBox desktop helper, sharing to Pinterest, Oomph self publishing (and entry level prices for the motivated self starter) and more – all designed to help our customers capitalise on the furious uptake of tablets.

Right now, tablet publishing  is about creating an ROI for the investment of time, energy and resource. In a recent blog, I explained why we are for now, focusing on making the Oomph iPad publishing tools world class rather than focus on an Android tablet solution. There is little doubt that the likes of Samsung, Motorola/Google  and Amazon will begin making bigger inroads in the tablet market but right now, there’s no denying the iPad owns this space.

Until next time,

Keith Ahern, CEO Oomph

May 2012

Oomph CEO, Keith Ahern shares the Oomph position on cross platform, Android in particular.

First of all we love competition in the tablet device space, theres nothing more we would like than serious competition to:

1. drive down the cost of tablets
2. allow more publisher friendly business models

Both of the above are win-win for Oomph and our customers.

We bought the first Android phone, the Google G1 in 2009 and since then we have worked with many android phones and tablets including the Samsung Galaxy 7”, Asus tablet, and most recently Amazon Kindle Fire. We created several apps for Android including Truelocal (2009), Kraft iFood (2010) and most prominently The Australian (tablet – 2010).

The Australian on Samsung Galaxy 7” is powered by an Android version of Oomph, however it is way behind the iPad version of Oomph. We decided to focus on iOS for 2011/2012 because:

1. Android users are much less inclined to pay for content http://allthingsd.com/20110527/android-users-like-apps-but-dont-like-paying-for-them/
2. Android growth is in devices (phones more so than tablets), not necessarily users who are using appshttp://labs.chitika.com/mobiledominance/
3. Android app development is difficult to the point of being impossible to provide a good experience across all android deviceshttp://thenextweb.com/mobile/2012/03/30/the-shocking-toll-of-hardware-and-software-fragmentation-on-android-development/

Incoming search terms:

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Freelance Art Director Lizi Hamer and Design & Art Director Nathan Lyttleton were engaged for the development of the new brand and Oomph website.

Congrats to Encore Magazine for getting featured in the Apple Newsstand this morning.

The team behind Encore have worked closely with Apple over the past few weeks to achieve this result and promoting the iPad edition on the front of their hard copy magazine is a great way to show that they are committed to this new medium. The Encore Magazine App launched in the App Store on the 4th April 2012.

Encore Magazine, the sister publication to the well known Mumbrella website, is Australia’s leading trade publication for the media and entertainment industry and now in partnership with Oomph it can be downloaded from the App Store.

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Oomph, the iPad platform behind leading titles such as Harper’s Bazaar, Gourmet Traveller, FourFourTwo and Street Press Australia’s Three magazine, is supporting the next generation of magazine publishing professionals as the sponsor of Publishers Australia’s Young Minds initiative.

Oomph will provide commercial support as well as training to the group, which is aimed at under-35s working in the Australian magazine publishing industry. Their support will help Young Minds, who formed last year, to further expand their projects for 2012.

Matthew Green, General Manager of Publishers Australia, welcomed the sponsorship. “The Young Minds committee has generated a thriving community in publishing and stimulated a great deal of intelligent, forward-thinking debate. Now with Oomph’s support, the team can develop events with even greater traction and value for
our members.”

Lisa Walton, Oomph Marketing Director, said: “Young Minds are the future of publishing and we want to be on that journey. We are passionate about helping the publishing industry embrace the opportunity that digital publishing can provide and we think there’s a great synergy by working with this group.”

The sponsorship was announced on Tuesday night at a Young Minds event in Sydney, where around 70 guests gathered for a panel discussion about “Winning in Publishing”. Four winners from last year’s Publishers Australia Excellence Awards offered their insight into how to create successful publishing brands in print, online and on tablets.

The speakers were Focal Attractions’ Tim Burrowes, founder of media and marketing brand Mumbrella, Trevor Treharne from Haymarket Media’s soccer title FourFourTwo, Michael Ryan from Fitness First publisher Active Media Group and Westwick-Farrow Art Director Julie Wright.

A number of winning entries at last year’s Publishers Australia Excellence Awards used the Oomph platform, including Fitness First, which won ‘Best App on Mobile or Tablet Device’ and Haymarket Media’s FourFourTwo, awarded ‘Best Integrated Brand’ for the third consecutive year.

Young Minds will hold a series of events over the course of the year. Like them onFacebook for updates.

See the press release here. 

Encore Magazine, the sister publication to the well known Mumbrella website, is Australia’s leading trade publication for the media and entertainment industry and now in partnership with Oomph it can be downloaded from the App Store.

Targeting the media, marketing and entertainment industry, we decided this was an excellent magazine to support to showcase the iPda publishing opportunities including rich interactive advertising.

Focal Attractions website Mumbrella has been a leading light in Australia’s marketing, media and advertising industry including being named as Australia’s website of the year at the Publishers Australia Excellence Awards in 2011. The Encore Print magazine cover has the image of an iPad on it – you can download it here.

Encore magazine, Mumbrella’s sister title, has today launched an iPad edition.

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As featured in the Publisher’s Australia Website.

On the 15th March, Apple launched the new iPad into Australia. Like most of our clients, we were excited to see how our Oomph powered iPad magazines would look on the much hyped new retina display. We were not disappointed, they look incredible.

However, over the past week there has been a lot of media commentary about how some magazines ”look terrible on the new iPad”, where some images look blurry and text illegible.

In this article, we explain why the new iPad’s retina display makes some magazines look great while others are look pixelated. We also explain the different processes used by digital publishing platforms and why for publishers, the new iPad can present wonderful opportunities for digital magazines.

What’s the problem?

Some platforms use images as their content format such as PNG or JPEG images to represent pages, so what you see on screen is a static image. its really not much more than a slideshow.  Additionally if the content is available in portrait and landscape then the size of the download doubles – one image per orientation.

Using images as content means that text and line art are rendered at a certain size that suits one screen resolution, which is not very forward thinking. Because the source images are pixels rather than vectors the pages look fuzzy or pixelated on anything other than the screen they were designed for.  Using images for content may also cause limitations with interactivity as the app can’t really tell the difference between a page containing words and a page containing a photo.

Some magazines do look incredible. Publishing platforms, such as but not limited to Oomph, that use resolution independent files such as PDF, SVG and HTML to produce iPad magazines will look awesome on the new iPad.  ACP Magazines’ Gourmet Traveller from June 2010 renders its text incredibly sharply on the new iPad, no changes needed.  We are not going to say resolution independent pages are future proof but we are saying that JPEG or PNG pages of text are a really bad idea.

Magazine publishers put a huge amount of time and energy into creating rich curated content. Moving forward, publishers can take further advantage of the new iPad by increasing the resolution of the rendered images. This will have an impact on file size – the more photos used the bigger the impact.  Depending on the photographic nature of your publication you may want to include higher res images.

The new iPad is finally worthy of the written word, just make sure people can read it!

At OomphHQ.com we love the new iPad, and we have no doubt that the future is looking very bright for publishers transitioning to digital.

The Crew at OomphHQ.com. Does your iPad mag need some Oomph?  Contact us today.

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Oomph are proud to announce that we are platinum sponsors at the upcoming Mumbrella 360 event, one of the most exciting media, marketing and entertainment events in Australia. More details to come!

About Mumbrella 360

Mumbrella is a discussion of everything under Australia’s media and marketing umbrella and Mumbrella360 is our national conference.

The conference is designed for those in the business of media, marketing and entertainment and provides learning and understanding around today’s media.

Taking place in Sydney on June 6 & 7, the two-day event will include keynotes from Australia’s most influential media and marketing executives and curated sessions put forward by Mumbrella readers.

As well as the conference program, an exhibition will showcase the industry’s most exciting and innovative companies. There will be plenty of networking opportunities during the breaks and at the cocktail party which takes place on the first night.

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Tablet Media  - A content Revolution.  Event and Guidelines report by AIMIA and Oomph.

As adoption of tablet devices grows among consumers, the impact on the way we provide content evolves. The capabilities of a tablet are increasingly creating an infinite amount of rich media possibilities utilizing video, audio, social media integration, ecommerce, interactivity animations and more.

Many corporations, agencies and publishers are already publishing or looking to publish on tablets – the fastest growing segment of consumer electronics today.

You can be ahead of the game and join AIMIA and Oomph on May 1st for the release of our updated Tablet Publishing Guideline. This is the first of its kind to be geared for the Australian market.

Tablets have brought about a major shift in media consumption, as more and more tablet devices are being released and becoming more accessible to consumers.  The growing popularity of media tablet devices is accelerating with 2.6 million Australians already using one, which has doubled since 2010.  It has been forecasted that by 2016 more than 11 million Australians will using a tablet device, which is beyond previous expectations¹.

Learn from the case studies and presentations at the forum which will look at new opportunities for brand engagement, advertising models, the growing market for tablet ecommerce and how to successfully publish on a tablet.

Download the Tablet Advertising Guidelines App 2011 for your iPad.

This forum will focus on 

• What are the trends that are shaping tablet usage?

• The best in market practises for creating new brand experiences on new media devices

• How is consumer behaviour changing and how we can take advantage of these new opportunities

• Corporate adoption of tablets and how they use these new devices for sales and communication

• How to track tablet interactions

¹Telsyte – Media tablet market booms: 2.6 million Australians already using one, 11M will by 2016 February 14, 2012

Event DetailsDate: 1st May, 2012 Venue: KPMG Auditorium Address: 10 Shelley Street, Sydney 2000PricesAIMIA Member $105.00 (inc. GST) MFA Members $135.00 (inc. GST) Non-Members $171.00 (inc. GST)

Time Fromat09:30am Registration & Networking10:00am Forum begins11:00am Moderated Q&A12:00pm Forum ends

Proudly sponsored by:

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iMonitor

Australia’s Three Magazine has been named one of the 20 best iPad magazine apps in the world according to iMonitor figures released in early March 2012 published by US research group McPheters & Company.  StreetPress Australia’s Managing Editor Andrew Mast , “We were aiming for a Golden Globe nomination but being ranked alongside Martha Stewart means more than any statuette ever could.” Great work StreetPress Australia.

Get Your App Accredited!

We are now working with McPheters & Company, the business that produces the iMonitor database.  iMonitor™ tracks publications distributed through dedicated tablet apps on more than 100 discrete variables.  They are currently tracking more than 3500 apps from over 60 countries, with more being added each week.  iMonitor™ provides app publishers with rigorous evaluation of their apps, in terms of App Design, Functionality and Media Content.

Many Oomph magazine and news style apps are ranked in the top 80 percentile of iMonitor apps and as part of our agreement with McPheters we have access to additional research, briefings and reports.

iMonitor also rates developers and Oomph currently has an average ranking of 11.7. This is the highest global score of any developer that has over 20 Apps being ranked.  Special mention to StreetPress Australia – Three Magazine and ACP Magazines – Gourmet Traveller both ranked as 5 star gold rankings.

What does iMonitor mean for you?

iMonitor is the leading certification program globally for magazine and newspaper style apps. The obvious benefit of being highly ranked on iMonitor shows your apps is of a high quality and this can be used to increase advertising revenues.

It’s a great reason to engage with your Oomph account manager to help provide you with insights and advice around how to improve your ranking and ultimately create a better iPad magazine.  This knowledge will allow us to continually assist our clients with market leading insights.

Note: Self service clients who have not paid for account management will still be able to access iMonitor certification but will not be given a consultation by Oomph. Contact us if you would still like the relevant logos and proof of certification.

Publishers can submit their apps for evaluation and receive detailed reports of how they perform against our evaluative criteria.  If an app earns certification, the publisher has the right to use the appropriate iMonitor Certified symbol for a 12 month period in promoting the app to both consumers and advertisers.  Since iMonitor re-evaluates apps when they are updated, if an app no longer is deserving of its certification the publisher will have 30 days to correct the problem or its certification will be withdrawn and the publisher will be required to withdraw any materials in which the iMonitor certification logo appears.  The certification process occurs automatically for apps of iMonitor subscribers which meet the criteria and incurs no additional charge.  A publicly accessible database of iMonitor Certified Apps is maintained at www.iMonitorCertified.com.

Yesterday, the Oomph marketing and design departments got our hands on the New iPad. Wow!

I was in two minds about whether the new retina display would really make that much of a difference that I’d need to upgrade.  It didn’t take long to convince me. After flicking through some of our Oomph magazines such as the new Qantas iPad magazine and compared it side by side to the iPad 2.  It’s like wearing new contact lenses that you didn’t know you needed!  The text is so clear and the photographs so crisp.  Even some of our earliest Gourmet Traveller iPad magazines circa June 2010 look phenomenal (with no changes required).

Oomph magazines look like this due to the fact that the Oomph digital publishing system is based on resolution independent formats like PDF and HTML and because these files are vector based, you can blow them up to any size and they will not distort. These resolution independent assets are combined with rendered assets such as images and video to create fully interactive pages. The new iPad will automatically scale these formats to match the screen resolution. With Oomph, text is clearer, sharper and easier to read.

Oomph Design Director Erica van der Walt agrees,  ”The text literally pops off the page, PDF based text and graphics that are used in the majority of our magazines get enhanced so much more. It’s the little things, like shadows on a font. To replicate that in an image you would need a file almost quadruple in size.”

Moving forward, publishers can take further advantage of the New iPad by increasing the resolution of the rendered assets to match the new retina pixel density. This will have an affect on file size, but as these images are not used as the main content format, Oomph publications are not affected by the retina display to the same degree as other publishing platforms that rasterise pages to PNG files (rasterise means turn something into an image).  These need to be increased in size to look as good and who wants to download a 2GB magazine?

Are your iPad magazines lacking some Oomph?  Contact us today.

Lisa Walton - Oomph Marketing Director.

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Oomph welcomes all attendees at the MPA Digital: Swipe event that is being held in NYC today 20th March 2012.
To celebrate being a part of one of the most exciting tablet events of the year, we have decided to launch some hot new offers for Swipe attendees:

Oomph Sponsors MPA Digital:Swipe Event in New York City 20th March 2012.

We are proud to announce that Oomph is one of the key sponsors of “MPA Digital: Swipe” run by The Association of Magazine Media MPA .  This sponsorship is part of our expansion program to reach a global market with our cutting edge digital publishing technology. Oomph CEO Keith Ahern is hosting a panel discussion at the event and will be exhibiting the latest Oomph technology to the American market. Follow the event on twitter #mpadigital or @oomphHQ.

About Swipe.

“MPA Digital: Swipe” is the world’s premier conference for magazine professionals focusing on tablets, e-readers, apps and mobile devices. The 2012 conference is a follow-up to MPA’s successful “MPA Digital: E-Reading” events, which ran in 2010 and 2011. The new name of the conference reflects the rapidly changing advances in technology over the past two years as computers, e-readers and smartphones have evolved into sophisticated mobile devices requiring a series of fluid swipes, pinches and taps to fully access the content.

The conference is designed to be an invaluable resource for publishers and editors seeking the insights and tools they need to capitalize on the mobile revolution. “MPA Digital: Swipe” will spotlight the best magazine apps and feature practical advice from seasoned tablet veterans.

“MPA Digital: Swipe” also features the American Society of Magazine Editors’ third annual National Magazine Awards for Digital Media – the Digital Ellies – presented during a gala luncheon immediately following the conference.

MPA digital conferences are the leading digital events for the consumer magazine industry. Since 2005, MPA Digital conferences have examined a wide array of digital platforms, services and topics impacting magazine brands with panels and speakers addressing mobile, video, search, advertising monetization and social networking issues. MPA digital conferences routinely bring together a stellar lineup of thought leaders, digital pioneers, Internet and mobile executives, journalists, and representatives from all sides of the magazine business. Attendees include digital leaders from all parts of the industry including CEOs, publishers, online marketers, web editors, video producers, podcasters, editors-in-chief and human resources executives.

For more information about the event or to organise a meeting with Keith Ahern, CEO of Oomph at the MPA Digital: Swipe event please contact us today.

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