Results for posts tagged:
“Market Insights”
The new iPad and magazines – a match made in….
Tags: Market Insights, Stuff-we-love In this article, we explain why the new iPad’s retina display makes some magazines look great while others are look pixelated. We also explain the different processes used by digital publishing platforms and why for publishers, the new iPad can present wonderful opportunities for digital magazines. Read More
iMonitor Ratings and accreditation
Tags: Market Insights, Oomph-customers, Stuff-we-love Want to get your App iMonitor certified? We explain what this means and how you can use it to grow your advertising revenue. Read More
Oomph loves the New iPad
Tags: Market Insights, Stuff-we-love Apple has announced the New iPad and with it the new Retina Display. Oomph publications are set to take advantage of these new features with no additional work including text that is sharper, clearer and easier to read. Oomph Creative Technologist Tony Redhead demystifies the New iPad. Read More
Three Magazine and Oomph – top ranked in the world.
Tags: Market Insights, Oomph-customers, Stuff-we-love Two Australian companies are taking on the world of iPad publishing and making inroads alongside the publishing giants. Three Magazine, by publisher StreetPress Australia and Tablet software company OomphHQ.com, has been rated in the iMonitor List of Best Magazine Apps for iPad by McPheters & Company. Read More
Sales teams that use tablets close deals faster
Tags: Market Insights Thinking of hooking your corporate sales teams with tablets - recent research from Huthwaite shows benefits include accelerated pace of business, faster communication that correlate to your teams hitting their sales targets. Time to give your teams an "office in their brief case". Read More
7 great ways to use SEO to help promote your iOS App
Tags: Market Insights Thanks to recent enhancements on how Google indexes and displays mobile apps in organic search results, your apps can now show up in Google’s desktop, tablet and mobile search results for consumers already searching for your brand. That is big news. Read more. Read More
Oomph 2012 Tablet Predictions
Tags: Market Insights JP Morgan predicts that 99m tablets will be shipped worldwide next year - a 55% increase in 2011. So where are we going to see the biggest impacts and what does that mean for you? Read More
The Mobile Magazine Reader Study
Tags: Market Insights "The Mobile Magazine Reader" A Custom Study of Magazine App Users was released in November for the US Association of Magazine Media. Some amazing insights for publishers and advertisers alike including that 90% of tablet owners are now consuming as much if not more magazine content! Read More
Magazine Week 2011 Review
Tags: Market Insights, Oomph Events, Stuff-we-love Oomph attended Magazine Week on 10-11th November. The Publishers Australia event had over 70 inspiring (and at times colourful) speakers and panelists. The Magazine Week Excellence Awards gala evening closed off the week with a bang! A rare opportunity for magazine publishers (and their service providers) to review the current market and look for new opportunities for growth. Read More
The Australian premium content on Android Tablets is powered by Oomph
Tags: Market Insights, Oomph-customers News Corp launch premium content subscriptions with their flagship paper The Australian on 24th October 2011. Here, we examine this move, the barriers they need to overcome with subscribers and the introduction of more exclusive, in-depth content. The Australian on the Android Galaxy Tab is powered by Oomph. Read More
In-App Purchase Content Delivery and security with Oomph
Tags: Market Insights, OomphHQ News Tom Adams, Oomph CTO shares insights into In-App purchasing and content delivery; what it is, how it works and how Oomph works to protect your content. FInd out more here. Read More
The older and wiser are turning to tablet devices
Tags: Market Insights Nielsen research shows the changing demographic of Tablet and eReader owners - Guy Baxter, Oomph Business Director gives us his perspective. Read More
The Newsstand effect
Tags: Market Insights Apple's Newsstand has significantly boosted the sale of iPad magazines since it's launch in Australia last week. As publishers scramble to get their Apps Newsstand compatible, we are seeing some impressive results in the App Store. Read More
Oomph titles continue to make the move to Newsstand.
Tags: Market Insights, Oomph-customers, Stuff-we-love Oomph has been supporting Apple's Newsstand and now have 4 titles approved and released. StreetPress Australia's Three Magazine, Fitness First iPad magazine now sit alongside ACP Magazine's Australian Women's Weekly and Gourmet Traveller magazine. Read More
Apple’s iOS5 Newsstand launches with Australian Magazines powered by Oomph.
Tags: Market Insights, Stuff-we-love Today Apple released iOS5 and with it signals a new focus and support for publishers taking their content to the iPad. Two of the key featured apps are from Australian publisher ACP Magazine, The Australian Women’s Weekly and Gourmet Traveller. Read More
MY BEST TECH: Keith Ahern
Tags: Market Insights, Stuff-we-love Keith Ahern is the chief executive of tablet publishing company OomphHQ, which is responsible for publishing a number of Australia’s largest magazine publications to the iOS and Android operating systems. He talks to Smartcompany.com about what iOS5 will do for the iPad. Read MoreApple launch is all about the software
Tags: Market Insights, Stuff-we-love CEO of Mogeneration / Oomph Keith Ahern gives SmartCompany his views on Apple's latest launch including the iPhone 4S and their focus on iOS upgrades rather than the hardware this time around. Read More
Goodbye Steve Jobs
Tags: Market Insights Tom Adams and I decided to start Mogeneration about 2 seconds after Steve Jobs demo'd the first iPhone in 2007. CEO Keith Ahern farewells an iconic leader, visionary and Mogeneration inspiration. Read More
Amazon’s Kindle Fire – every chance of success?
Tags: amazon, amazon silk, digital ecosystem, Kindle Fire, Market Insights Here at Oomph we’re excited about tablets. But until now, its been a one horse race with the dominance of the iPad. So, when Amazon announced their Kindle Fire Tablet last week we took notice. There are a number of factors that will give this tablet device some real pulling power. Brand, loyalty, price, speed and that enormous digital ecosystem. Read More
Corporate trends leading to tablets
Tags: Market Insights, Oomph-customers Corporates are rising to the challenge and embracing tablet technology. Over the past month, Oomph has powered a number of corporate titles onto the iPad from businesses as diverse as PwC, Fuji Xerox Australia, the Tax Insitute and the Financial Standard. Read More
Keith’s Tablet Market Wrap – Sept
Tags: Market Insights, OomphHQ News Keith Ahern, CEO gives a tablet market wrap - saying goodbye to Steve Jobs, HP Touch Pads, Samsung Galaxy Tabs and we welcome Googarola and Apple's new operating system iOS5. Oomph is ready to support the launch of iOS and Keith explains the benefits it will deliver. Read MoreRising demand for Android Smartphone Apps – but Tablets lagging behind
Tags: Market Insights Smartcompany article focusing on the rising demand of apps for smartphone devices, but Keith Ahern, CEO Oomph says a similar demand in android tablets still lagging behind. Read More
Wow – one of the craziest weeks in Tablet history.
Tags: Market Insights, OomphHQ News What a week it's been - we asked Keith Ahern, CEO of Oomph to give us his thoughts. "To paraphrase the familiar ever-changing weather phrase: "If you don't like the tablet market, wait a week". Keith's view on Google, Motorola, HP and more. Read More
5 ways to market your app
Tags: Market Insights So you've created a beautiful app - now you want your market to know about it. Well, you need more than a "build it and they will come type of attitude." Here are 5 ideas worth considering. Read More