Sydney, Australia – October 25, 2010 – Using Mogeneration’s Oomph publishing platform, ACP Magazines has brought Australia’s best selling monthly magazine, Australian Women’s Weekly, to the iPad, beginning with the November 2010 issue.

“Mogeneration’s iPad publishing platform empowers our existing publishing team to create interactive iPad magazines”, says Carl Hammerschmidt, Director, ACP Digital. “Its unique approach to digital publishing complemented our existing workflow and delivered the high quality of product we demanded.”

Australian Women’s Weekly contains every page of the printed magazine and also includes videos, slideshows and hotspots for interactivity. Once an issue is downloaded it works completely offline; articles can be shared by email or bookmarked. The iPad edition is $5.99, less than the $6.90 for the print edition. The app will be available from the 27th of October 2010 on the Apple App Store or from http://bit.ly/awwipad

“We are excited to bring the iconic Australian Women’s Weekly to what is surely a future icon, the Apple iPad”, says Keith Ahern, CEO Mogeneration. “iPad Magazines make sense. Everything that’s great about a print magazine, the layout, the content, the contextual advertisements and the size translate wonderfully to the iPad – then you add the Internet, multimedia, personalisation and online advertising. iPad Ads regularly show higher click through rates than the web. This is the future of magazines, in your hands, right now.”

About ACP
ACP Magazines sells more than 100 million magazines a year which includes some of Australia’s best-loved mastheads, such as the number-one monthly magazine in the country, Australian Women’s Weekly, and the number-one weekly magazine, Woman’s Day. In fact, 3.2 ACP Magazines titles are sold every second.

About Mogeneration
Mogeneration was founded in 2008 by Keith Ahern and Tom Adams to create apps and publishing tools for the emerging touch screen device market. Mogeneration has created more than 30 iPhone, iPad and Android apps for customers such as News Ltd, ACP Magazines, Oxford University Press, NRMA and Kraft. Mogeneration has offices in Sydney and Brisbane, Australia, and customers all around the world.

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Media Contact:
Keith Ahern
CEO Mogeneration
M: +61 (0) 415 618 993
keith@mogeneration.com
www.mogeneration.com

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At 11 pm on wednesday the 24th of February at the Apple Store in Chatswood mogeneration will be talking about creating iPhone & iPad apps for businesses.  Also speaking are companies with apps in the healthcare and construction industries.  It’s a great chance with talk with Australian businesses and developers about all things iPhone.

You can find full details about the Chatswood store including a map online.

CEO Keith Ahern will be on a panel for ad:tech Sydney talking about “The Key Drivers For Marketing On Mobile” on March 16th.  The panel will talk about apps, demographics, privacy, revenue models, advertising, carriers and analytics.  The panel is chaired by the incredibly knowledgeable Oliver Weidlich from Ideal Interfaces.

See the complete conference line up.

Incoming search terms:

• mogeneration advertising

Listen at the ABC website

Keith Ahern will be talking about iPhone and design on ABC’s By Design programme on Radio National Today @ 3:33 pm. Listen to the full interview on the ABC By Design site.

Optus has announced it will be opening an inflatable pop-up venue –The Happy Place – where all Sydney-siders will be able to find out more about the new Apple iPhone 3.0 software.

Open to all and free of charge to the public, the venue will host a series of interactive, intimate ‘HAPPlication Sessions’ where a range of leading experts and celebrities will share their stories on how the device has enhanced their work and life since its iconic launch.

The pop-up venue will also provide visitors information about the advantages and new features of 3.0 – as well as offering advice on how to upgrade your existing handset software. Experts and enthusiasts will also be on standby to demonstrate applications and functionality.

The experience aims to bring ‘happiness’ to Apple iPhone fans in the days leading up to the Australian launch of the new Apple iPhone 3G S handset on June 26.

The Happy Place, located at First Fleet Park, will provide a wide range of speakers conducting up to eight sessions daily from Monday 22 – Thursday 25 June.

Presenters include:

- Journalist and broadcaster Mia Freedman

- Celebrity trainer Michelle Bridges

- Radio host James Mathison

- Writer, author, television and radio presenter, and Australia’s number one dating and relationships guru Samantha Brett

- Leading social media and technology experts such as Firemint (developers of the world’s number one Application Flight Control game) and Blunty 3000 (one of Australia’s leading video bloggers)

more information

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neerav bhatt: http://twitpic.com/52exd – #cebit respected speaker Keith Ahern talking now about: “Critical success factors for commercial mobile apps”

Tom Voirol: Keith Ahern providing solid information for aspiring mobile designers/developers at #cebit #webforward conference. So much better than prev.

NETDe: @mogeneration great talk today at webforward, lots of good infomation #cebitweb

webprophets: at the CeBIt conference on mobile technology development, just heard Keith Ahern give a rushed but interesting talk on app development.

holodigm: Great mobile talk by keith ahern #cebitweb

In this presentation Keith Ahern discusses mobile applications with particular attention paid to Apple iPhone, Palm Pre, Google Android, Blackberry Storm and Nokia Ovi.

Overview

• What can mobile applications do for my business?
• Which application stores or devices do I target?
• How do I get people to find my application?
• How do they keep coming back?
• How do I get started?

View the presentation on slideshare or contact mogeneration for a PDF version.  mogeneration are here to help you get your company, brand, service or idea on mobile.

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This is the same presentation given at Mobile Monday Sydney with some minor updates.

More details from the MoMo Brisbane website.

An informal poll was held asking how the audience had acquired mobile content in the last month, the results were startling – NOTE the audience is not a typical consumer audience.

In the last month:
Question: Who bought content paid for by Premium SMS?
Answer: 1

Question: Who bought content paid for by Carrier billing?
Answer: 2-3

Question: Who bought iPhone apps?
Answer: 30 – 40

The presentation is now available on slideshare.

Keith was also interviewed by TelecomTV.com , hopefully that will appear soon.

More information is available from Mobile Monday.

Of course you can hear MoGeneration talk about iPhone any time you like by getting in touch.

See the list of speakers below, more information at the cebit webforward website.

Mr Shane Morris User Experience Evangelist  Microsoft Australia Mr Mark Allison Territory Manager Australasia of WebTrends Mr. Nic Cola Commercial Director, News and Finance, Fairfax Digital Mr. Jashua Hay COO, E-Web Ms Jasmine Batra Founder, Arrow Internet Marketing Mr Roger Hudson Owner , usability.com.au Mr Russ Weakley Owner , Maxdesign Mr. Peter Crowe Chief Executive Officer, Quotify.com.au / LifeEvents Ms Wendy Hogan Managing Director, CBS Interactive Mr Ian Lyons Social Media Director, Razorfish Amnesia Ms Lisa Herrod Principle Consultant , Scenario Seven

Mr Paul Fisher Chief Executive Officer, Interactive Advertising Board Mr Malcom Auld Director of MAD Ms Amanda Brook GM Mobile & GM Strategic Marketing, Sensis Australia Mr. David Smith General Manager, Site Intelligence Mr Dmitry Baranovskiy Developer, Atlassian Mr Rod Jacka Managing Director of Panalysis Mr. Oliver Weidlich Director, Ideal Interfaces Mr Paul Marshall Executive Director, Salmat DigitalForce Dr. Nic Williams CEO/Founder, Mocra Mr Keith Ahern CEO, MoGeneration

This seminar is for you if:

• you are looking for new, inexpensive ways to reach customers
• you want practical advice from speakers who have done it
• you want to meet mobile app developers, including the developer whose Australian iPhone application tops the charts
• you want a clear understanding of the next steps for you

Speakers

• Shane Williamson – Mobile Convergence Evangelist
• Graham Dawson – creator of the top rating Oz Weather iPhone app
• Keith Ahern – CEO of MoGeneration one of the leading Australian iPhone development companies (that’s us!)

More information